- Time of issue:2019-08-08 00:00:00
The definition of Kotel, the father of modern marketing, in Marketing, the brand is a set of specific characteristics, benefits and services that sellers provide to buyers for a long time. A brand is an intangible asset that gives the owner a premium and adds value. Its carrier is a name, term, symbol, symbol or design and its combination that is distinguished from other competitors' products or services. The source comes from the impression of the carrier formed by the consumer's mind. The brand carries more of the recognition of some people's products and services, which is a product of the brand and the customer's purchase behavior.
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